Microsoft Surface Product Unveiling: Dynamic Rotating Screens

For the launch of the Microsoft Surface product line, Rando Productions collaborated with the creative production team to deliver a visually stunning stage environment that embodied the innovation of the Surface brand. To achieve this, our team engineered and executed a series of large-scale rotating screens, designed to flip like flags and transition seamlessly throughout the presentation.

Rando Productions provided complete mechanical effects and show control systems, ensuring the moving scenic elements operated with absolute precision in front of live audiences and broadcast cameras. The custom-built rigging allowed the massive screens to rotate smoothly, revealing different layers of media and dynamic content, all synchronized to the storytelling of the product unveiling.

Our Los Angeles-based fabrication and staging team worked closely with Microsoft’s creative partners to blend structural engineering, specialty staging, and show action equipment into a flawless execution. The result was a bold, high-impact reveal environment that matched Microsoft’s vision of forward-thinking design and technology.